After finding Sunday Girl via soundcloud and picking her song 'heaven' for our music video, we then had a look at her fans which would be the audience for our music video.
We found her audience to be both male and females however they we predominantly female. The main theme through her fans was a indie vibe, a niche market , that has suddenly almost in itself become main stream, meaning our music video had to be quirky and conceptual to keep our audiences attention and enjoyment. Below are examples of her fan base taken from sound cloud.
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