Friday, 4 April 2014

Creating Digi Pack

FRONT COVER

I started off with this image of the rabbit heads which are featured in my music video. i decided to hang the rabbit heads on trees to fit into my conceptual theme. I then edited the image on photoshop by increasing the saturation to make the images is slightly pinker which fits into the brand of sunday girl where the logo is also pink. 



I then started playing around with titles. 


 I decied on having the white writing on the left hand side of the CD cover where the border is. I created the writing so that it was vertical.


I then smudged the background of the image behind the title so that that the writing was clearer and stood out more. 


        I then added the title Heaven which is the name of the song for the music video. I ensured that the artists name was larger as the target audience will identify her by her name more easily than by associaing her with the new song 'Heaven'.
                                            


 

BACK COVER

 

For the back cover I wanted ot ensure that it linked to the front because, through my research I found that this was coherent throughout all aritsts digi pack, therefore I applied it to my own. I edited the colours to make it look like sunset and exagerate the colour of the sun reflecting on the grass. 



I then added fonts, ensuring that it was the same throghout the entire digi pack. I also added a barcode and details regarding the copyrights and the artsits and music groups rights over the music too.



I then made the writing smaller. I done this because the copyrights and information and the music group, and the company becasue they do not necesarily promote the artist. Additonally, a genral consumer will not read the writing in small, however, they have to legally have this information on there, so I made it a small as possible, ensuring that it is still ledgible.



I then edited  the layout of the list of songs by laying them out in the same style as the front cover. I had the main song I wanted to promtoe on the album HEAVEN sitting horozontally at the top right of the image. And then I placed the  other song titles vertically undernath the word HEAVEN. I done this through inspiration to other album covers I had seen. I also added my Sunday Girl loogo in at the bottom.
                                       




                                       INSIDE COVER

For the inside images I wanted to make it look slightly differnet, but still ensuring I still visually incorporate the theme into my digi pack through the same font, colours and background shots. Therefore i made the inside more about the artist, as the target audicne of young girls will want to see an image of thr artist so that they can build a rleatonship with her. This is done throught the artisits overall image E.g - her white outfit and fashion sense, her relation with nature and therefore the indie culture, as well as her appaearence which the target audicne will be inspired by to. I also wrote the thankyou statments on the leg of the artist Sunday Girl. For example notifying who the excecutive producers were and co excecutive producers.

                                       

                                   


I then cropped this image of the field featured in my front cover shot and blurred it using the blurred tool on photoshop.















This is my final design for the inside cover. 






                                            

                                             CD COVER

For the Cd cover I wanted an image of the artist however, as the front over is about rabbit masks i wanted to incorporate masks within it. Therefore within the entire digi pack you see parts of her but never her face almost like it is being hidden by a mask. I then replicated the image on photoshop and placed the SG logo in the middle. I then wrote the track names again around the circumference of the CD cover.

I then added my blurred design of the field (similarly to my inside cover ) to my cd cover too, so that my theme was consistent. To ensure this I then altered the font so that it was the same as all the other parts of the didi pack too. 

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